pURLs

Cross Media in its purest form!
"Personalized URL's have transformed how we execute direct mail
campaigns, providing results that far exceeded our expectations!  
Direct marketing, tied to personalized URL's, is now a
permanent part of our marketing strategy."

What does a pURL look like?

1. ATTRACT
Generate and Print personalized URL's on each Direct Mail Piece
using full variable color digital printing. Motivate the recipient to
go to their personalized URL with an incentive gift of some kind.

2. INTERACT
Capture visits to the VIP Landing Page in real time.  
Update the "Profile Tab" enables capture of the respondent's
current contact information.

The "Survey Tab" captures data from a few key questions,
which allows for more targeted messaging for future
communications, usually by email.

You have entered into the realm of 1 to 1 Marketing!

3. REACT
Real time reports let your sales team make timely
responses to "hot" prospects. Trigger emails or text
messages can be automatically generated to alert your
sales team for personal contact.