PROMOTIONS               W!

A recent study conducted by the Ad Specialty Institute came
to some very interesting conclusions:

• The average CPI (Cost Per Impression) of an advertising
  specialty item is $0.004; as a result, marketers get a more
  favorable return on investment from advertising specialties
  than nearly any other popular advertising media.

• More than 8 out of 10 (84%) respondents remembered
  the advertisers of the promotional products they've received.

• The majority (81%) of promotional products were kept
  because they were considered useful.

• More than three-quarters of the respondents have had
  their items for more that 6 months.